Morris
- A
Brief History
William
Morris, the son of a draper's assistant was born in
1877 in Worcester. The Morris family later moved to Cowley
on the outskirts of Oxford, where William Morris started
work as an employee of a local cycle firm. A few years
later in 1893 he started his own cycle repair and hire
business, later producing his own cycles, and then expanding
his business to include a motorcycles. In 1904 William
Morris set up his own Morris garage, where his interest
turned to cars, and it was in 1910 that he started work
on the design of his own model. He bought an ex-military
academy in Cowley, which he then converted into a factory,
and the production of his new car started in 1912. This
first car was known as the Morris Oxford, and was soon
to be joined by another model - the Cowley. After the
First World War had ended production of these models
really took off and Morris became firmly established
as a car manufacturer with the company becoming Morris
Motors Ltd in 1926. Throughout the next decade
the company rapidly expanded, buying up other car manufacturing
companies such as Wolseley in 1927 and Riley in 1938.
Morris also acquired various motor component manufacturers
along the way. In 1929 William Morris was made
a Baronet and this was the same year that he founded
the Nuffield College at Oxford. He was throughout his
life to give a great deal of money to medical and educational
facilities. William Morris became Baron Nuffield in
1934 and then Viscount Nuffield 1938. The Morris Group of
companies became the Nuffield Organisation.
During
the Second World War the factory at Cowley was turned
over to the production of military vehicles including
tanks and aircraft while Lord Nuffield, as he was by
then, served as director-general of maintenance at the
Air Ministry. In 1948 the famous Morris Minor was launched
at the Earls Court Motor Show, along
with the new larger Oxford and Six saloons. The Morris
Minor which had been designed by Alec Issigonis was
to become one of Britains best selling cars of all time.
In 1952 Morris merged with Austin to become The British
Motor Corporation (BMC), and many more successful Morris
models were produced throughout the coming decades.
William Morris died in 1963. In 1968 BMC, after merging
with jaguar and the Leyland Motor Company, became the
British Leyland Motor Corporation, which in turn was
taken over by the Rover Group. The last car to carry
the Morris badge was the Ital, which ended its production
in 1984.
|